Care About Your Customers
Think your age-old customer service program is good enough? Think again. Show your customers how much you care—or you might be shown the door.
Conclusions
Relationships must be built, maintained and grown. If you don't have growth, you have stagnation. The "same-old, same-old" attitude is a sign of impending problems. Customers will see this way before you do.
So develop an attitude and an environment where ideas and change are commonplace, not unusual. Reward innovation and extra effort from your staff. It doesn't matter how customer service oriented you are, if your staff can't follow through, you lose.
John Sarantakos is the director of Printing and Mailing Services at the University of Oklahoma.
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