Care About Your Customers
Think your age-old customer service program is good enough? Think again. Show your customers how much you care—or you might be shown the door.
If their job happens to receive an In-Print award, we go the next step and produce a full-fledged wooden plaque. These awards are then presented with all the fanfare that can be mustered. Letters are sent to department heads, VPs and, yes, the president. At the ceremony, pictures are taken and attempts are made to get them published. Sometimes the student and local paper cooperate, and most times the university newsletter comes through. The beauty of this scenario is the low cost, simplicity and massive upside potential.
John Sarantakos is the director of Printing and Mailing Services at the University of Oklahoma.
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