Care About Your Customers
Probably the most successful customer relation project we have instituted is the direct result of the In-Plant Graphics/IPMA In-Print contest. Like many of you, we submit samples of our best work. The University of Oklahoma has been fortunate over the course of the contest to have received numerous awards. These awards are huge morale boosters for the production staff, and they also make your department look good to the higher-ups. But most of all, the customers whose projects were submitted love it. Even if they don't win, they are honored to think that you believe their work is worthy. We send out certificates to all customers whose projects are submitted.
John Sarantakos is the director of Printing and Mailing Services at the University of Oklahoma.