Care About Your Customers
Think your age-old customer service program is good enough? Think again. Show your customers how much you care—or you might be shown the door.
Buy Their Respect
Hopefully we all know the benefit of the free giveaway. It never fails to amaze me how excited people get when they receive some small trinket. Besides the mainstay notepads, we distribute pens, pencils, rulers, calendars (of various shapes and sizes), bookmarks, coffee cups and order forms. Yes, order forms. Several times each year we send order forms with deliveries, job confirmation letters, statements and giveaway items.
John Sarantakos is the director of Printing and Mailing Services at the University of Oklahoma.
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