Can In-plants Support Digital Color Printers?

"We didn't capture the work we thought we would," says one of the in-plant's managers. "We thought we were going to get more into variable data, which is a strong part of the machine, but so far we haven't been able to capitalize on it.

"We hoped there would be more work within the company: For example, graphic designers who needed variable data products. But, as it turns out, we didn't have that need—at least, not as much as we were hoping for."