Can In-plants Support Digital Color Printers?

The company did not purchase the press specifically for variable data work, he notes, so lack of utilization in that area has never been an issue.

"When we bought the Indigo, our idea was not to bring in a new type of work; we didn't want to go out and sell our variable data capabilities," he explains. "Rather than doing that, our philosophy was to take some of the work from our sheetfed press and move it over to the Indigo. We were looking at taking existing business and doing it more efficiently.