Can In-plants Support Digital Color Printers?

SAFECO Insurance, Graphic & Printing Services, based in Redmond, Wash., installed an Indigo digital color press five years ago. The machine did a good job while it was running—but it didn't run as much as expected.

"The work we had planned for the machine never materialized," says Stephen Benzon, manager of G&PS. "We were planning on doing lots of personalized work for our marketing department, but it never happened. Consequently, we've had to pay for that piece of equipment—and it's very expensive to run. You have to have work to put on the press in order to pay for it. And we didn't get the work.