Can In-plants Support Digital Color Printers?

Consider the "Play of the Game" posters distributed during a recent game between ASU and Arizona University.

"It was the hot game of season," explains Lane. "We had a high-power digital camera in the stadium and took shots, during the first half. The digital pictures were sent to us at the in-plant, and, by second half, we distributed the posters to the fans. Also, using variable data, we sent all luxury box ticket-holders 'Play of the Game' posters with their names on them."