Digitally Printed Packaging: Opportunity for Commercial Printers?
Labels have taken the lead and demonstrated the potential. Track and trace, brand protection, and warehousing and logistics savings have driven the value proposition. Some of these factors could potentially apply in folding cartons and other packaging, but the small format of labels makes them more suitable for inkjet, at least for now. However, because of the requirement for high-quality graphics and high ink coverage, many inkjet labels are printed with UV inks or solvent-based inks, and this can be an issue for packaging where these inks come in contact with food.
Jack Miller is founder and Principal Consultant at Market-Intell LLC, offering Need to Knowâ„¢ market intelligence in paper, print and packaging. Previously, he was senior consultant, North America, with Pira International.
Known as the Paper Guru, Jack is the former director of Market Intelligence with Domtar, where he also held positions as regional sales manager, territory sales manager and product manager. He has presented at On Demand, RISI’s Global Outlook, PRIMIR, SustainCom World and at various IntertechPira conferences. Jack has written for Printing Impressions, Canadian Printer, Paper 360, PaperTree Letter and Package Printing, along with publishing a monthly e-newsletter, MarketIntellibits.
He holds a Bachelor of Arts degree in Economics from The College of the Holy Cross and has done graduate studies in Statistics and Finance.