Digitally Printed Packaging: Opportunity for Commercial Printers?
Packaging must protect the product, convey information and sell the product. This means that package printing is often more demanding than commercial printing, and a number of technical factors have limited the use of digital print for packaging. Since consumer packaging must sell the product, this means high ink coverage. So far, high-speed inkjet has been problematic beyond 40 percent ink coverage.
Jack Miller is founder and Principal Consultant at Market-Intell LLC, offering Need to Knowâ„¢ market intelligence in paper, print and packaging. Previously, he was senior consultant, North America, with Pira International.
Known as the Paper Guru, Jack is the former director of Market Intelligence with Domtar, where he also held positions as regional sales manager, territory sales manager and product manager. He has presented at On Demand, RISI’s Global Outlook, PRIMIR, SustainCom World and at various IntertechPira conferences. Jack has written for Printing Impressions, Canadian Printer, Paper 360, PaperTree Letter and Package Printing, along with publishing a monthly e-newsletter, MarketIntellibits.
He holds a Bachelor of Arts degree in Economics from The College of the Holy Cross and has done graduate studies in Statistics and Finance.