Can commercial printers provide digital package printing output?

By Jack Miller

Digital Answers Short-Run Label Needs

Carl Joachim, senior partner of Caslon & Co, a consulting firm promoting adoption of digital print and innovation in packaging, advises that brand owners are rapidly seeing the advantages digital brings to packaging as part of the marketing mix. "Manufacturers and packaging converters are all eyeing short-run, market-specific packaging as the 'next big thing' in packaging," he reveals.

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Jack Miller Author's page

Jack Miller is founder and Principal Consultant at Market-Intell LLC, offering Need to Know™ market intelligence in paper, print and packaging. Previously, he was senior consultant, North America, with Pira International.

Known as the Paper Guru, Jack is the former director of Market Intelligence with Domtar, where he also held positions as regional sales manager, territory sales manager and product manager. He has presented at On Demand, RISI’s Global Outlook, PRIMIR, SustainCom World and at various IntertechPira conferences. Jack has written for Printing Impressions, Canadian Printer, Paper 360, PaperTree Letter and Package Printing, along with publishing a monthly e-newsletter, MarketIntellibits.

He holds a Bachelor of Arts degree in Economics from The College of the Holy Cross and has done graduate studies in Statistics and Finance.