Digitally Printed Packaging: Opportunity for Commercial Printers?
Can these value propositions apply to digital print for packaging? If so, why haven't we seen more digital print in packaging? And is there an opportunity for commercial printers in digital packaging?
Packaging includes metal and glass containers, corrugated, folding cartons and flexible packaging. Corrugated also includes litholam, where a paperboard top sheet is printed, generally offset (litho), and laminated (lam) to corrugated for point-of-sale displays and cartons. The litholam top sheet is typically a coated cover or folding carton grade of paperboard. Packages also have labels, of course, and labels have seen the greatest development in digital print for packaging.
Jack Miller is founder and Principal Consultant at Market-Intell LLC, offering Need to Knowâ„¢ market intelligence in paper, print and packaging. Previously, he was senior consultant, North America, with Pira International.
Known as the Paper Guru, Jack is the former director of Market Intelligence with Domtar, where he also held positions as regional sales manager, territory sales manager and product manager. He has presented at On Demand, RISI’s Global Outlook, PRIMIR, SustainCom World and at various IntertechPira conferences. Jack has written for Printing Impressions, Canadian Printer, Paper 360, PaperTree Letter and Package Printing, along with publishing a monthly e-newsletter, MarketIntellibits.
He holds a Bachelor of Arts degree in Economics from The College of the Holy Cross and has done graduate studies in Statistics and Finance.