Can commercial printers provide digital package printing output?

By Jack Miller

The Limited Edition has four different bottles that feature the popular Toy Story characters—Buzz Lightyear, Woody, Jessie and Rex. "We thought digital would be too expensive for our long run lengths," says a representative from L'Oréal. "While there was a per unit price increase, when we did a cost/pricing analysis, the total system cost was better than for traditional processes. What's more, we got the quality we needed, and our lead time was cut dramatically so that we achieved faster time to market."

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Jack Miller Author's page

Jack Miller is founder and Principal Consultant at Market-Intell LLC, offering Need to Know™ market intelligence in paper, print and packaging. Previously, he was senior consultant, North America, with Pira International.

Known as the Paper Guru, Jack is the former director of Market Intelligence with Domtar, where he also held positions as regional sales manager, territory sales manager and product manager. He has presented at On Demand, RISI’s Global Outlook, PRIMIR, SustainCom World and at various IntertechPira conferences. Jack has written for Printing Impressions, Canadian Printer, Paper 360, PaperTree Letter and Package Printing, along with publishing a monthly e-newsletter, MarketIntellibits.

He holds a Bachelor of Arts degree in Economics from The College of the Holy Cross and has done graduate studies in Statistics and Finance.