Digitally Printed Packaging: Opportunity for Commercial Printers?
Timely Tie-in with Toy Story Characters
A good example is shampoo from L'Oréal Kids. An advertorial in PackageDesignMag.com describes the case study: "L'Oréal produced limited edition, shrink-wrapped bottles with themes tied to newly released children's movies." L'Oréal partnered with Sancoa International in Lumberton, NJ, and its HP Indigo WS6000 digital presses.
Jack Miller is founder and Principal Consultant at Market-Intell LLC, offering Need to Knowâ„¢ market intelligence in paper, print and packaging. Previously, he was senior consultant, North America, with Pira International.
Known as the Paper Guru, Jack is the former director of Market Intelligence with Domtar, where he also held positions as regional sales manager, territory sales manager and product manager. He has presented at On Demand, RISI’s Global Outlook, PRIMIR, SustainCom World and at various IntertechPira conferences. Jack has written for Printing Impressions, Canadian Printer, Paper 360, PaperTree Letter and Package Printing, along with publishing a monthly e-newsletter, MarketIntellibits.
He holds a Bachelor of Arts degree in Economics from The College of the Holy Cross and has done graduate studies in Statistics and Finance.