Market Plan Key to Success of CSU’s Digital Press
Before even getting a press, Kalstein did a little “pre-marketing” of the idea to his customers by enlisting their help in the selection process.
“We took files to the various vendors and had them run them, and then we did blind tests with a lot of our clients,” he says. The in-plant laid out print samples side by side and asked customers to pick those showing the highest quality. Most picked prints done on the HP Indigo 5500, he says.
- Companies:
- Hewlett-Packard
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.