Market Plan Key to Success of CSU’s Digital Press
“When we looked at all the major players—HP, Kodak and Xerox—they all either are beginning to, or have already recognized the fact that just dropping the box on your floor isn’t enough,” says Kalstein. “They want you to be successful. It’s their reputation as well as yours.”
Now that the press is on his shop floor—a new HP Indigo 5500—Kalstein is looking forward to meeting with customers, together with HP representatives, to show them the type of projects they can do on the press. HP reps will also teach customers how to collect and manage their databases for effective variable data campaigns. This is all part of the HP Graphic Arts Capture Program.
- Companies:
- Hewlett-Packard
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.