Market Plan Key to Success of CSU’s Digital Press
Word-of-mouth promotion was not good enough for Michael Kalstein. If his in-plant at California State University-Sacramento was going to install a digital press—and keep it busy—he knew he would have to visit customers and show them how to use the machine’s capabilities to their best advantage.
To get as much help as possible in this endeavor, Kalstein, director of Reprographics and Mail Services, made market development assistance a part of the request for proposal for the digital press his shop was seeking.
- Companies:
- Hewlett-Packard
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
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