Government Printers Meet in New Orleans
The Four E's of Customer Contact
In his kickoff keynote address, Kodak's Egeling suggested that in-plants use social media like Facebook and Twitter to engage, educate, evangelize and excite their customers. What's important, he said, is to keep the in-plant fresh in the minds of customers.
He warned against focusing on equipment lists and services when communicating with clients, and showed some government in-plant Web sites that do precisely that. Your site, he said, should clearly state what the in-plant can do to help customers. It should also be interesting and engaging for visitors.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
