Government Printers Meet in New Orleans
1. Consider your customer (their applications, critical success factors, etc.)
2. Understand the market (pricing, services offered, differentiators)
3. Develop a plan (including business and marketing plans)
4. Market your services (communicate your value, educate your customers)
5. Expand your offerings
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
