VDP and Cross Media: A Perfect Storm of Opportunity

• One vendor or several? Cross-media publishing is about reaching targeted audiences across all media channels with consistent messages that are relevant to each recipient. It is also about maintaining a personalized dialogue with individuals, involving both inbound and outbound communications that use print, e-mail, Web and mobile media. One option is a point solution leveraging many different vendors. The inherent problem with this point-solution approach is it requires heavy coordination and project management, making it time consuming and expensive.
Implementing a complete integrated solution for one-to-one publishing, such as XMPie PersonalEffect, can mean the difference between a successful cross-media program and abandoning the practice due to frustration, inefficiency and expense. The ideal cross-media solution should be a media-focused hub that controls all outbound and inbound communications across all channels, providing event tracking, online reporting and analysis capabilities. It should allow you to write your business’s rules once, then apply them across all media channels. If you build a cross-media solution using multiple vendors, you run the risk of error when recreating and maintaining complex rules in multiple systems.