VDP and Cross Media: A Perfect Storm of Opportunity
By providing variable data printing and personalized cross-media communications, your in-plant can increase its value and become more integral to your organization's core business.
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Philip Rose
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• Offering Robustness: The robustness of the solution you need depends on the volume and complexity of the communication. A desktop solution is ideal for producing lower volumes or basic personalized printed pieces; however, large volumes or graphic-intensive personalized printed communications require a server-based solution. Look for a solution that allows you to upgrade from a desktop- to a server-based configuration or from VDP to cross-media capabilities.
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- XMPie
Philip Rose
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