VDP and Cross Media: A Perfect Storm of Opportunity
By providing variable data printing and personalized cross-media communications, your in-plant can increase its value and become more integral to your organization's core business.
Selecting a VDP Solution
There are several considerations to keep in mind when acquiring a VDP or cross-media solution:
• Flexibility: Determine whether you plan to offer VDP or also provide personalized communications spanning several channels (e.g. print, Web, e-mail or mobile). Consider modular and scalable solutions that offer the flexibility to start with VDP, but expand to other channels and functionality when the time is right, without compromising the initial investment.
- Companies:
- XMPie
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