VDP and Cross Media: A Perfect Storm of Opportunity
By providing variable data printing and personalized cross-media communications, your in-plant can increase its value and become more integral to your organization's core business.
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Philip Rose
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What’s more, while the in-plant will consider a VDP project a top priority, with a third party it becomes one of many jobs juggled on their schedule, potentially costing your organization precious time and additional expense. Also, as any in-plant manager knows, things always happen at the last minute. When updates or changes occur in the eleventh hour—and they always will—your operation is better suited than an outside provider to deliver maximum results and a significant cost advantage.
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Philip Rose
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