VDP and Cross Media: A Perfect Storm of Opportunity
By providing variable data printing and personalized cross-media communications, your in-plant can increase its value and become more integral to your organization's core business.
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Philip Rose
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When contemplating offering VDP or cross-media services, there are many things to keep in mind, specifically, how to ensure a successful implementation with minimal startup costs and maximum return on the time invested. Before we get into the considerations and challenges, we should address the unique advantages of offering VDP and cross-media communication.
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Philip Rose
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