Add Value, Gain Prestige

Emphasize the Value You Bring

Helping customers understand the value of your new services will strengthen the customer relationships and differentiate your business. Campaigns where you can show a return on investment—the actual ratio of return of the clients' dollars after the expense of producing pieces—will benefit your business. A simple example of this to show a client is a mailing promotion piece that costs $2,000 to produce, resulting in $6,000 in net sales profit. This campaign shows a $4,000 profit, resulting in a 200 percent return on investment.