Add Value, Gain Prestige

Basic services that you can also include are NCOA (national change of address), to ensure that mailing lists are up to date, thereby increasing the deliverability of the mailing. You can use Google to find many software packages on the market—such as Melissa Data's Mailer's + 4 (www.melissadata.com)—to help you prepare mailings at the lowest mailing rates and ensure deliverability for your clients. If this is already an area of success for you, consider upgrading your software services and offering more robust savings through intelligent mail for your clients.