Add Value, Gain Prestige
By introducing value-added services,
your in-plant will become even more
valuable to customers.
By
Nancy Wallan
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Sometimes getting clients to track results can be difficult, but it will make the difference in the long run if you can show absolute results on your marketing campaigns. This will increase your client's perception of the value they receive from working with you.
While jumping into new business models can be difficult, consider implementing new services part time while you build a new business model and develop your client base. You should consider temporary workers and interns to help increase your knowledge in a new service, and to help you get started.
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Nancy Wallan
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