By installing mail addressing equipment, in-plants can offer even more services to their customers.

By Leah Genuario

The Importance of Color

Because it prints so many promotional pieces, the in-plant sought out mailing equipment that would print color.

“We have customers that do mailings where they are trying to get seminars filled up with seats,” Seybert notes. “Color is important to them because they want to be able to add ‘Early Bird Special’ or something like that in bold red font. We weren’t able to do that before.”