Building a 
Better In-plant

The Presstek 75DI is one example of an investment that will reduce the amount of outsourced work.

"Some of the million impressions we have lined up for the press are things we couldn't do competitively before," explains Pettway. "Certain designers prefer the look and feel of offset over digital, and sometimes it is more a case of volumes being too high for our digital presses to cost effectively produce. If we had a high-quality tri-fold color newsletter in a run of 80,000, that had to go outside.