QR Codes: Making Print and Mail Interactive
Coupling with PURLs
One of the most important benefits QR Codes offer is the ability to tie together print, mobile and Web channels in an effort to increase the response rate and reach individuals through their preferred channel. PURLs are increasingly being used as part of mailing campaigns as they are also an effective way to increase the response rates of marketing efforts. Coupling QR Codes with PURLs can easily boost the effectiveness of your mailings for multiple reasons, including:
John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.
