QR Codes: Making Print and Mail Interactive

• Know how to educate without cluttering. It is important to remember that not every consumer is familiar with QR Codes. It may be necessary that a successful campaign educates the consumer directly on the printed material, while being careful not to clutter and take away from the printed piece's main message. To do this, you will want to provide specific instructions that make it clear that people can take a picture of the code with their phone to access additional information. You may even want to provide a Web site that allows them to download a QR Code reader. (Here's one: qreateandtrack.com)