QR Codes: Making Print and Mail Interactive

Successful implementation

Once you make the decision to integrate QR Codes into your mix of services, there are a few best practices to keep in mind:

• Clearly understand barcode differentiation. Understanding the various size and deterioration limitations is critical to effectively using this technology. QR Codes may still be readable with up to 30 percent deterioration. This allows you to take a few liberties when it comes to the design, such as placing your logo in the middle or adding a wrapper around the code that fits with the overall creative theme of your printed material. While it may sound difficult, there is software on the market that makes it extremely easy to generate QR Codes independently or as an integrated part of the company's end-to-end personalized marketing solutions.