QR Codes: Making Print and Mail Interactive
Getting started
The best way to begin transitioning QR Codes into your in-plant's service offering and effectively market the new capability to your customers is to integrate the technology into your own printed materials. For example, Sir Speedy of Tampa printed its own direct mail promotion complete with the recipient's customized QR Code to engage interest. When customers received the mailer, they were encouraged to scan the code and, upon doing so, were taken to their own company's Web site.
John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.
