QR Codes: Making Print and Mail Interactive

There are multiple ways to measure the QR Codes included on your marketing materials, including:

• Monitoring scans of the code: Various software programs have been developed with the ability to record the amount of scans per day, what time those scans took place, the location of the scans and the types of devices being used to scan the code. Let's use as an example a health care provider sending out a mailing to members with allergies promoting a new over-the-counter drug. That mailing features a QR Code that directs the recipient to a Web site with additional information. Using these software programs, the health care provider would be able to gauge interest in the new drug by monitoring how many people scanned the code each day, and in which geographic regions.