QR Codes: Making Print and Mail Interactive
Measuring the success
As with anything business-related, it is the outcome and success that is most important. Being able to measure the success of any marketing initiative is crucial. Not only will it be helpful to you in determining which of your customers are interested in the technology, but it provides quantitative data showcasing your success that you can share with your customers. Additionally, if your customers are going to take the leap and integrate QR Codes into their printed materials, they will definitely want to be able to measure the results, allowing your customers to better determine customer behavior.
John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.
