QR Codes: Making Print and Mail Interactive
• Making it easy to respond. QR Codes make PURLs portable. They allow the recipient to access each individual PURL without the need to sit in front of a computer. Because people are on the go, and many carry their phones with them at all times, this portability is ideal in increasing the response rate. Additionally, QR Codes eliminate the need for the recipient to type a lengthy PURL into the Web browser. By pressing one button, the recipient is automatically directed to a personalized Web site. This eliminates the chance of typos and decreases the amount of effort required by the recipient to access the information.
John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.
