QR Codes: Making Print and Mail Interactive
• Providing one-to-one communications. PURLs can be embedded right into QR Codes so when the recipient scans the code they are taken directly to their personalized landing page. Once a recipient is at the page, you have the opportunity to engage him or her and have a one-on-one dialogue. This will only enhance the value PURLs already bring to your mailings and are a logical extension to those that you may already be implementing. They can fill the gap that other cross-marketing tools cannot.
John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.
