Commit to offering multi-channel marketing to your organizations, like QR Codes

By John Foley Jr.

QR Codes 101

For those unfamiliar with the technology, QR Codes are two-dimensional barcodes that have been around since 1994. They are widely used throughout Japan and in parts of Europe. However, with the increased adoption of mobile phones, they are quickly rising in popularity in the United States.

Accessing the information QR Codes hold is simple. Some phones come with QR Code readers pre-installed. Others require you to download them. Once your mobile device contains a QR Code reader, you simply point your phone to the code, snap a picture and the software on your phone decodes the image.

Instantly, you are directed to a Web site or landing page with information about the product or company of interest. The QR Code may also take you to a video, or a social media page that promotes your company. QR Codes make it easy for consumers to quickly jump from a printed piece to the Web with the help of their mobile devices.

If you had the privilege of attending the lunch session at Graph Expo 2010 entitled "Integrated Marketing: What's Next for In-plants," I'm willing to bet that you came away with enough content to prove one thing: the worlds of marketing and communications are changing fast. Channels such as social media and mobile marketing are becoming more important with each passing day.

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John Foley Jr. Author's page

John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.

QR Codes: Making Print and Mail Interactive