By incorporating graphic design services into your operation, both the in-plant and the parent organization will benefit. Those who have done it tell how they made it happen.

Deborah Berlo: Graphic Services at Brown had one FTE and a part-time graphic designer when I arrived in 1992. General fare consisted of business cards, letterhead, two-color 8.5x11˝ brochures—in general, small work. Overall the in-plant was failing: equipment was outdated, the mission was unclear, and most damaging was the fact that university clients had lost faith in the in-plant’s ability to produce.