By incorporating graphic design services into your operation, both the in-plant and the parent organization will benefit. Those who have done it tell how they made it happen.

Mike Schrader: When I was offered the job of manager of Printing Services, I was the supervisor of desktop publishing, so I was very comfortable with the technology and processes. The previous manager was not as comfortable. It was easy to make a business case that the two should be together because I firmly believed it. And because I knew so much about both departments it was an easy sell.