By incorporating graphic design services into your operation, both the in-plant and the parent organization will benefit. Those who have done it tell how they made it happen.

How did you do it?

Mike Brower: In 1997 our operation could not generate the revenue needed to support the two in-plant designers we had. We reorganized and had to let them go. We turned to buying out design work from local design firms and other freelance designers.

In 1997 the Medical Center at UCSF merged with Stanford Health Services to form UCSF Stanford Healthcare. By 1998 this new partnership helped bring in additional business for personal office stationery. The increased revenue this generated allowed us to hire a full-time typesetter and an additional part-time designer as needed for any related work that didn’t fall into the general business stationery package.