By incorporating graphic design services into your operation, both the in-plant and the parent organization will benefit. Those who have done it tell how they made it happen.

Graphic design has become an important and popular service for in-plants to offer. Already 73.7 percent provide design services, according to a recent IPG survey. Those who don’t oversee design may be wondering, “How did they bring design into their in-plant?” To find out, we talked with four in-plant managers who did it. Read their stories and then figure out a way you can do this in your shop.