By incorporating graphic design services into your operation, both the in-plant and the parent organization will benefit. Those who have done it tell how they made it happen.

My job was to evaluate the in-plant and determine what should stay in place and what should be out-sourced. I believed the design group was the key to any future success of the in-plant. It’s where ideas became jobs. Once the designers became motivated, they motivated the printers; they wanted to see their work produced. Our motto was, “Win them over, one client at a time,” and that’s exactly how Graphic Services at Brown began to change direction.