In-plants During the Recession
By embracing digital printing and shorter runs, in-plants have weathered the recession slightly better than their commercial counterparts, according to the latest data from InfoTrends.
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Digital printing establishments (those whose business is primarily digital and not offset) saw a modest decline, as did in-plant printing departments. This more moderate decline was due to the ability of digitally oriented establishments to benefit from some of the results of the poor economy: shorter print runs and the need for relevant communications, both favorable to print on demand. In-plant environments also benefited from commercial print plant closings and general instability of some of their print-for-pay counterparts.
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Steve Adoniou
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