Broaden Your Business

That mail knowledge also helps you work with designers before printing to save money on postage in the long run.

"We meet with our designers on a daily basis," says Larson. "Anything that's being mailed has to pass by our manager of mailing services, and she looks it over to make sure it's in size, as well as for design features that might interfere with the bar coding. That way we won't lose our mailing discounts."