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By combining print and mail, in-plants say they have been able to catch mistakes earlier in the process.

"We find mailing problems at the beginning of the production cycle that normally wouldn't be seen until they got to the mail facility," Balsamo says. "I can't count the number of times that I've stopped design problems where pieces come through that aren't mailable and I've made suggestions to fix them. I've also made suggestions for paper finishes with regard to bar code readability. High gloss stocks don't exactly work on ink-jet printers."