Broaden Your Business

"One of the things about mail and print that's similar—at least from a managerial point of view—is that it's all handling paper," says Vallone. What's more, he adds, "The guys who were the best at learning how to feed a printing press were able to adjust and adapt quickly to the mail equipment."

In addition to getting more out of your already skilled employees, having them handle both print and mail gets them more involved in every project.