Broaden Your Business

"You don't want to suggest that you'll take over someone else's job," says Domenic Vallone, manager of the production department at the Jewish Federation of Greater Philadelphia—but in many cases the opportunity for merging print and mail services arises naturally.

Vallone, for example, had already been handling printing and graphic design for approximately 10 years when he was asked to incorporate mailing services into his production department, as well. Over time, his department has expanded to include purchasing, an internal messenger service and oversight of the volunteer staff.