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To help her stay on top of changes in postal regulations, Balsamo subscribes to Mail Magazine, Business Mailers Review and Postal World, just a few of the postal magazines out there. "Without that stuff, I'd be dead in the water," she says.

Larson says that her manager of mailing services is involved in nearby mailing organizations, and whenever regulations change, members of the post office come to the conferences to speak about those changes. With 22 million pieces being mailed annually, that kind of information is essential.