Broaden Your Business

That's a benefit that Cindy Larson finds particularly appealing.

"If you can get all the people in the same work chain working along the same path, you can buy time all the way along that stream," she says. "We are constantly talking about the ultimate date that a project has to go out the door, but in that whole chain of processes, you've got some movement there. For me, the greatest value is that everybody has the same goal in mind: This has to be out the door by this date. So what can we do to get it through all these processes?"